Bob Coppenhavers ExecuFolio

Bob merged traditional marketing methodology (advertising, direct mail, PR, and tradeshows) with Inbound methods (Social Media, white papers, case studies, web, SEO, etc) yielding an integrated marketing platform maximizing message and reach in a way that is interesting, engaging, and informative for customers. Bob’s notable accomplishments include expert webinars which were repurposed to eBooks, mobile technology apps, online calculators, and a virtual reality world used for customer engagement and training. To see details of Commercial Marketing & Thought Leadership see here and here for examples of Inbound Marketing.

Bob deploys a product lifecycle methodology within organizations creating sound business cases, product plans, forecasts, financial calculations and marketing plans of multiple products driving new product development while managing all product stages. Through analysis of market conditions, segmentation and Voice of the Customer, Bob defined features and functions for next generation products creating disruptive technologies. Results delivered 15+ product launches and delivered over $1Billion in incremental revenue. To see details of Product Management & Innovation see here.

Bob creates multi-year strategic plans allowing focused deployment of resources on the greatest opportunities to increase sales, brand awareness, and sustainable competitive advantage. Bob develops strategies by scanning and analysis of the internal and external environments. Internal factors include the marketing mix, internal capabilities, and strategic constraints. External factors include customer analysis and segmentation, competitor analysis, target market analysis, and SWOT analysis. Bob’s strategic analysis resulted in methodologies for identification of business alternatives, prioritization of investments, establishment of goals, formulation of the optimal marketing mix to attain these goals, and detailed implementation and tactical plans resulting in new product and service offerings. To see details of Marketing Strategy & Vision see here.