During the Fall of 2009 I had the pleasure of teaching a 3 week Marketing Crash course via Corporate College. The curriculum I developed featured sections on marketing definition, conducting market research, analyzing markets, market selection, market positioning, designing products & services, pricing, distribution channels, promotion, sales, creating a marketing plan, and a special section on using social media. The slide content leveraged the excellent work of SmallBizU and a number of other sources identified in the presentation. To see the first part of this presentation click here and for the second part click here.
Archive for June, 2011
Marketing Crash Course
June - 8 - 2011 - Wednesday ADD COMMENTS
